The Institute
— Character Design

The Institute is an English school with over 36 years of experience in education and with special programs for children. Our goal was to redesign the character that complemented their brand identity, making graphic adjustments that made it look contemporary, but keeping its unique essence.

We redesigned the character and created his gang from scratch: a rabbit, a fox, and many doodles. We restructured the main character so that he had more variations in body posture and facial expressions, we dressed him up for Halloween so that he could look like Frankenstein. We designed the rest of his friends with similar proportions so that they would look cute together.

Credits

Creative / Art Direction:
Violeta Hernández
delaO Design Studio

Illustration:
Violeta Hernández

Scope

Art Direction
Character Design
Graphic Design
Illustration

Anterior
Anterior

North Office

Siguiente
Siguiente

Botanic Alphabet