The Institute
— Character Design
The Institute is an English school with over 36 years of experience in education and with special programs for children. Our goal was to redesign the character that complemented their brand identity, making graphic adjustments that made it look contemporary, but keeping its unique essence.
We redesigned the character and created his gang from scratch: a rabbit, a fox, and many doodles. We restructured the main character so that he had more variations in body posture and facial expressions, we dressed him up for Halloween so that he could look like Frankenstein. We designed the rest of his friends with similar proportions so that they would look cute together.
Credits
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Creative / Art Direction:
Violeta Hernández
delaO Design Studio
Illustration:
Violeta Hernández
Scope
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Art Direction
Character Design
Graphic Design
Illustration