Taykab
— Character Design

A character called Bakyat from the mind of Clemente Castillo complements Taykab's identity. Bakyat comes from the fungi kingdom, a small musical entity that feeds on flowers and lives in moss under sunlight. This mushroom-like character is inspired by the pop imagery of the 80's and 90's, it aims at the nostalgia of those born in the era, between McDonald's commercials and dramatic Japanese cartoons.

Playful enough to be explored in merchandising: t-shirts, posters, stickers, tote bags, and digital applications. Designed in three postures that fit perfectly into Taykab's graphic line and harmonize with the positive energy of the project.

Credits

Creative Direction:
Clemente Castillo
Violeta Hernández

Design & Illustration:
Violeta Hernández

Scope

Art Direction
Illustration
Character Design
Graphic Design

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